Training on Marketing Linkage Concepts and Capacity Building for Women Farmer-Based Organization Held
The Modernising of Agriculture in Ghana (MAG) programme has as one of its objectives the provision of support to specialised agricultural services to build national market linkages and promote efficiencies in commodity development along the value chain. It has been documented that farmers productivity increased over the years due to intensive extension services delivery and technical support provided to farmers. Hence, there is the need to develop vibrant markets.
In view of the above, a Training of Trainers Workshop was held in Koforidua where participants were oriented on market linkages and its facilitation. Participants were taken through sustainability of marketing platforms and the requisite data collection tools.
A step-down Training was carried out on 13th December 2022 at the Volta Regional Coordinating Council Residency Conference Hall in Ho. In all 21 including 1 female participated in the step down training. The participants included Management Information Systems Officers and some regional officers. Officers were taken through how to develop agricultural database on market linkages using the web-based portal.
Participants were encouraged to create marketing platforms including Whatsapp platforms to market their produce.